Dana on Marketing Messages: A-Marketing We Will Go

According to Nielsen and NM Incite's U.S. Digital Consumer Report, "they consume media, socialize and share experiences through devices more than other age groups." They're already in the workforce or soon will be. Stop and think what this means for your marketing efforts.

I believe these four salient points have to be considered as printers and equipment manufacturers plan their marketing strategy from this moment on. Regardless of any vertical markets, any geographical location, or pretty much any specific print product or service you offer, these facts should guide your marketing efforts beginning today.