Dana on Marketing Messages: A-Marketing We Will Go

In my next column, I want to focus on your Website. When you realize that your home page is the first place an interested person will visit when hearing your company's name, it's important to have the information they're looking for right there on that landing page. Knowing that the visitor could be a brand-new marketer or a savvy, senior buyer—or someone who's barely out of college—should help shape how your Website looks and feels, and what content it holds.