Web-to-Print Portals Lead to Profits, Efficiencies

One of the beauties of using OPS, Foster says, is its flexibility. Users can take the off-the-shelf, simplified route to creating sites, or can drill down and develop more customized solutions. And, as client needs continue to evolve—particularly with modern touches such as personalized URLs and cross-media campaigns—OPS has "adopted them and married it into the product."