Web-to-Print Portals Lead to Profits, Efficiencies

"You just can't grab someone out of the prepress department," he says. "You need to have the analytical thought process to make it work."

One of the most dynamic printing companies in the marketing space is Daytona Beach, FL-based DME, which has a storied history when it comes to online storefront platforms. Its first offering was OPS, but in recent months DME has cultivated its own custom W2P platform, which was released in January. The application features content management tools that allow DME to white-label the storefront for its customers.