Web-to-Print Portals Lead to Profits, Efficiencies

"The nucleus of that system is the XMPie variable data composition engine, with which we're very familiar," Remington notes. "We've been successful in the past as a marketing service provider doing high-end automotive programs and a variety of complicated marketing initiatives and customer retention-type systems, using cross-media and the XMPie suite to deliver e-mails, PURLs and direct mail pieces in concert. Now, we're using our experience from a variable data pattern and automating around that system."