Web-to-Print Portals Lead to Profits, Efficiencies

Unveiling Consumer Applications

While DME had offered W2P for many years prior, its program truly took off about five years ago. Marketing budgets and traditional direct mail were beginning to shrink and, since DME relishes its cutting-edge philosophy, it decided to support other channels. In 2008, it debuted a pair of consumer niche products: one for personalized wrapping paper, another for wall clings (adhesive-backed, temporary cling-ons). A well-known insurance carrier bought into the cling-on concept for a line of business cards to take the place of refrigerator magnets.