Web-to-Print Portals Lead to Profits, Efficiencies

According to Remington, DME has branded portals specific to personal events—birthdays, bar mitzvahs, communions, religious holidays—for the consumer. "We figured we could go after some of the SEO-specific terms to get a test market for Web-to-print," Remington remarks.

DME began doing business collateral as a B2B solution courtesy of its partnership with Office Depot, which was trying to complete a business portal for one of its customers, a multi-level communications company. The objective: create a secure portal to allow the sales reps to access their collateral (business cards, sell sheets) and have it printed at an Office Depot store or through its print network.