Web-to-Print Portals Lead to Profits, Efficiencies

In the B2B space, where actions are much less dictated by emotions, purveyors of Web-to-print (W2P) ordering systems nonetheless must contend with perception when it comes to ease of use, notes Jim Rosenthal, vice president for Paradigm Digital Color Graphics in Southampton, PA.

Clients still want to be able to move orders off their desks within three to five clicks. By the same token, printers also want that level of simplicity, particularly when it comes to integration.