Web-to-Print Portals Lead to Profits, Efficiencies

"We're supporting it as a service and transaction-based system, which gave us the idea of the Connect platform," Remington notes. "We can go software as a service (SaaS) or platform as a service to do Web-to-print, for our and other companies' needs, and build a network around that."

DME has about 30 W2P sites rolled out, 12 of which are geared toward retail. Five B2B sites have been rolled out on the new platform, with three in the implementation stage and seven on its legacy platform that will be moving over. Remington believes the commodity print and the variable data products helped lay the foundation for the offering, and he sees the next evolution in the platform being marketing-to-print—marketing-based retention programs or "drip" marketing programs.