Web-to-Print Portals Lead to Profits, Efficiencies

"If you have to swivel your chair between one computer and another to process orders, you haven't gained anything there," Rosenthal notes.

Ah, but W2P systems have come a long way, baby. While it burst on the scene as a source for printers to provide customers with sites for ordering business cards, stationery, post cards and the like—easily and on-demand without the need for clients to warehouse product—the needs have become more sophisticated. Inventory management and document production have become hot button areas for Paradigm Digital Color Graphics. On the latter count, clients can build a personalized document, proof it, select binding and paper types, then place their order.