Web-to-Print Portals Lead to Profits, Efficiencies

"From an automation and integration standpoint, we're getting an order in the back end," Rosenthal says. "At the same time, we're also pushing a print-ready document to a device in a very hands-off approach. That capability wasn't there six or seven years ago."

Paradigm Digital Color Graphics relies on the EFI suite of W2P products, including Digital StoreFront and Online Print Solutions (OPS). Rosenthal is of the belief that there is not a one-size-fits-all solution, and the fact his company adheres to that philosophy supports the notion that each product has its own strengths. And after all, it is a platform; what a printer can build around the W2P solution is the ultimate value, Rosenthal adds.