The ‘Price Objection’ App –Farquharson/Tedesco

What? There's an app for that?

Yup. Technology is revolutionizing everything, and every part of our lives and careers. We're better shoppers. We're becoming QR code-dependents. And now, we salespeople can even chart a course whose destination is a profitable sale instead of a dead end.

For most salespeople, it has become as routine as a daily commute to arrive at the "Your price is too high" objection. What starts out as a normal sales call with all good intentions ends at a closed road again and again. We blame traffic (competition). We blame construction (the economy). We blame our vehicles ("if only I had better prices…"). But the real villain here is a failure to use the right approach to the call.