The ‘Price Objection’ App –Farquharson/Tedesco

This new app solves that. But, 
before we get to that, let's figure out how we constantly get to "You're price is too high" and then we'll try a different route:

From: "I'd like to speak with you about your print needs"

To: "Your price is too high"

Typical Route: Meet with Buyer. Talk printing: "We are a full-service print shop. Our equipment is big, noisy, beige and uses lots of electricity. Our differentiator is our great service. You're gonna love us. Give me a shot."