The ‘Price Objection’ App –Farquharson/Tedesco

Buyer gives you something to price.

Ask specification questions:

"How many do you want me to quote?"

"When do you need them?"

Return to office. Meet with Management.

Beg for best price. Sharpen pencil.

Return to customer's office and deliver the quote.

Arrive at destination: "Your price is too high!"

What happened? It would appear that you took the same path you always take. You talked print. Your sales call was as "me-too" as it gets.