The ‘Price Objection’ App –Farquharson/Tedesco

As a result, the sales call wasn't about the fascinating world of printing. It was about their needs and how you can help them to grow their business. That differentiated you from the rabble and earned you a seat at a different table, one next to Power (Marketing and a Product Manager) and not just the Buyer of the document. Better prep. Better questions. Different outcome. And, most importantly, no price objection.