How to Make a Lifelong Client

Watch this week's Short Attention Span Sales Tip video here.

Good morning!

Shortly after we opened the doors to The Sales Vault, we changed the format of the live workshops we do each week, turning them from talking-head-Death-by-Powerpoint-webinars, to information-sharing workshops. This has allowed everyone to contribute what they know on that particular subject.

For me, it's had an added benefit: This old dog has learned some new tricks.

A comment was made in one recent workshop that struck me as simple and brilliant, and I wanted to share it as a sales tip. It's a way to really lock a customer in and make them a lifelong client.

Here's the thinking…

“When someone places an order with us, we make it a priority to continue to sell to them and get a second order as soon as possible. Then, we kick it into overdrive and shoot for a third. It's been our experience that when a customer places three orders, they stay with us for life."

See what I mean? Simple and brilliant.

When a customer places that first order, we show our appreciation and maybe even mention the other products and services we offer. But soon, retention turns to other things as we look to add more new clients. Instead, why not take this advice and keep your sights on going from one order, to two, to three? That “customer for life” thing sounds pretty enticing, doesn’t it?

You gotta love them new tricks!

Want to know what others are doing to grow their sales? Join the Sales Vault and tap into the biggest knowledge base in all of the graphic arts. Go to SalesVault.pro or call Bill Farquharson at 781-934-7036. New group pricing is available.