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Another option that agents have been given to expand their marketing efforts is extending a mailing beyond the 25 closest homes.

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Howard Hanna management believes having such a sophisticated Web-based system is integral to attracting and keeping good agents. It notes that there are at least 100 online services that independent agents can use to order postcards with images of houses, but these systems don’t offer the same automation. Also, the real estate company’s new solution gets the postcards in the mail within a week, instead of production taking several weeks.