PERSONAL bests

The more direct financial payoff comes from a couple types of agent referrals that result from the mailings:

• Recipients who decide to sell their own homes.

• Recipients who show the postcard to a relative or friend who may be interested in buying the property featured. PI

This case study was derived from PODi’s Best Practices in Digital Print collection. With more than 300 case studies, it is the largest collection ever assembled of successful digital printing projects. PODi is an industry initiative with hundreds of member companies, including executive board members EFI, HP, Pitney Bowes, Quark and Xerox. PODi members receive free access to the case studies, as well as other resources including presentations, reports and online seminars. Membership in PODi is open to companies and organizations involved in digital printing. For more information on joining PODi or submitting your own case study, visit www.podi.org.