PERSONAL bests

Twice a week, records from Howard Hanna’s own database of new and sold listings is submitted for processing. The system automatically generates a 25-card mailing to the nearest residences for each listing.

All of the company’s agents use the system, but it obviously helps that the cost is underwritten 100 percent by Howard Hanna. Management believes the ability to locate addresses automatically is a key part of making the system easy to use.