PERSONAL bests

Dispatch Digital Printing Services based its part of the solution on a Xerox iGen3 digital color press with Kodak Creo Spire RIP and Pageflex (Bitstream) Mpower variable data software. It soon saw volumes approach 15,000 full-color postcards a week.

Along with the postcards, the system gives agents the option to create more elaborate, customized sales collateral for their properties. About 15 percent of the agents—typically those among the company’s top performers—use the system to create different types of handouts, such as listing sheets or color brochures. Agents can upload different images and add custom text for these pieces. Howard Hanna is able to maintain control of its brand by making sure all materials available through the system are in compliance with its corporate standards.