Promotional Products: A Winning Margin

Which brings us to...

Do you go through a distributor or do it on your own?

While there is a very entrepreneurial quality associated with developing your own relationships to manufacturers of promotional products, there is far more leg work involved when you do it yourself.

"The benefits of working with an established firm are many," Lennarson contends. "Line selection is easier, order submission is streamlined, credit terms are established and you'll benefit from an existing knowledge base of the promotional products industry. In the end, you'll save time and generate more revenues."