Promotional Products: A Winning Margin

The most popular applications include employee relations/events, brand awareness, trade shows, new customer/account generation, not-for-profit programs and public relations.

When it comes to selling promo products, however, it's not all about what's popular at the moment. Let the customer's needs guide you in your consultation. "Understanding the client's objectives, desired outcomes, target audience, budget and time line help determine which products to offer," she concludes.