Promotional Products: A Winning Margin

By this point, your BS detector is probably going off louder than the most obnoxious car alarm. You maintain a polite smile, perhaps nod and add a impressed "hmm" for full effect. Be sure to furrow your brow to give the impression of focusing on what's being said.

Curiously, as much as the opening paragraph sounded like an intro to a cheesy cable television informercial, it also happens to be 100 percent true in the case of promotional products. Many commercial printers sell them to supplement their other product and service offerings. Relative to the balance of a printer's capabilities menu, promo products are uncomplicated.