Promotional Products: A Winning Margin

We'll try to answer as many questions for you as possible, drawing on some prominent experts from the promo products industry.

Are promotional products easy to sell?

This is one area where printers can add a profit center without any capital investment, notes Gregg Emmer, vice president and chief marketing officer at Battavia, OH-based Kaeser & Blair, one of the industry's master distributors. "It's a natural because printers are typically involved in the early phases of a client's marketing/advertising campaign," says Emmer, who himself joined Kaeser & Blair after a long stint in the printing industry.