Promotional Products: A Winning Margin

"Being able to coordinate a promotional component, along with a graphic component, puts you in at ground zero. You can coordinate designs, colors, etc., at a place where you can touch the fringes of agency work, because you're providing more than one component."

Printers that work with agencies, he says, likely have a month's head start on the competition when they inquire about promotional components of a marketing campaign.