HP Appoints Marketing Executives to Promote Adoption of Digital Printing

“The market is rapidly becoming aware that HP’s digital printing solutions are changing the industry in a way that affects how printing companies and their clients look at printing. Ideas now can take any shape—virtual or tangible, mass communicated or personalized,” said Martin. “Our goal now is to clearly establish HP’s industry leadership and market the benefits of digital to an expanding audience—from print service providers and technical design professionals to creative agencies and brand owners.”