HP Appoints Marketing Executives to Promote Adoption of Digital Printing

HP’s marketing strategy focuses on application areas where digital printing’s benefits can have the greatest impact, including:

• Advertising, marketing and direct mail—applications that benefit from digital printing’s ability to produce personalized materials for a higher return on investment

• Publishing—a segment that is transforming to digital, print-on-demand technology to reduce waste, print overruns and warehousing expenses associated with analog printing