HP Appoints Marketing Executives to Promote Adoption of Digital Printing

• Labels and packaging—where HP Indigoprint quality creates greater shelf impact,¹ and solutions for flexible packaging, shrink sleeves, in-mold labels and folding cartons offer additional options for brand owners and design agencies

• Signage and display—an area that is evolving from solvent to latex and UV printing for greater flexibility and reduced environmental impact in creating materials for indoor and outdoor use