HP Drives Record Results at drupa 2012 with New Digital Printing Solutions

PALO ALTO, CA—May 24, 2012—HP announced that its performance at drupa 2012 surpassed results from any other graphic arts tradeshow in its history, further validating HP’s success in leading the analog-to-digital transformation.

Demand for HP’s new digital printing solutions significantly exceeded the company’s goals for all regions and product lines. Results included:

• Orders from more than 200 customers across 55 countries.
• Thousands of qualified sales leads.
• Record levels of booth attendees, with more presentations and live demonstrations than at any previous show.

Customer demand was especially strong for HP’s new digital printing solutions, including the HP Indigo 7600 Digital Press, the HP T410 Color Inkjet Web Press, the HP Scitex FB7600 Industrial Press and the HP Print Module Solutions. PSPs also showed strong interest in HP’s next-generation HP Indigo solutions—including the B2-format HP Indigo 10000 Digital Press—in advance of its early 2013 release date.