Digital Digest

BOSTON—Somewhere hidden beneath Hewlett-Packard's manufacturer veneer hides a digital printer, using data sorts to target a specific customer segment. After all, HP doesn't want to waste your time, or their own for that matter.

HP carefully selected a group of 23 same-sized printers from the region to bring in for its "Print Your Future" color inkjet web press event. The two-day excursion, held at the Burlington (MA) Marriott and the headquarters of host printer DS Graphics in Lowell, MA, came just two weeks before Christmas. That HP was still able to round up a captive audience at a time when printing companies and executives are preoccupied with end-of-year housekeeping speaks to the due diligence it performed in culling the invite list.