HP Helps Britten Banners Grow Business with Wide-Format Solution

PALO ALTO, CA—Oct. 17, 2011—HP announced that Britten Banners is building a competitive advantage in wide-format graphics production, using the HP Scitex FB7500 industrial press to increase productivity and shift from analog to digital printing for medium-length runs.

Installed earlier this year as the digital production centerpiece of Britten Banners’ new Traverse City, MI, print facility, the HP Scitex FB7500 industrial press is a versatile UV-based solution for cost-effectively producing mid-volume and versioned jobs that would be too expensive to create on analog equipment. At Britten Banners, the HP Scitex system fills a productivity gap that existed between lower-volume, short-run digital technologies and the company’s extensive analog screen printing operation.