HP Highlights PSP Profit and Growth Opportunities at Dscoop Conference

A new Dscoop website launching at Dscoop6 now offers social networking tools to help members communicate with each other and share ideas. Dscoop also is expanding its outreach to organizations such as PSDA and MarketingSherpa to help educate marketing professionals about digital printing.

To drive incremental demand for Dscoop members, HP is expanding its efforts to educate the creative end-user community on the value of HP digital output. One new HP and Dscoop collaborative effort focuses on direct outreach to brand owners, designers and agency creatives. HP and Dscoop also are working with respected creative-market outlets, including Print magazine and the HOW Design Conference, to highlight HP digital printing's unique value in the communications landscape.