HP Highlights PSP Profit and Growth Opportunities at Dscoop Conference

HP announced several improvements in its HP Capture business development offerings, including new ways for Dscoop members to receive the customized support and guidance they need to pursue new markets and applications, secure new revenue, and grow their businesses.

A new toolkit in the HP Capture program helps customers sell targeted, high-value direct marketing applications, and includes step-by-step sales meeting guidelines, industry case studies, and an ROI calculator that pinpoints the value opportunities possible with full-color, variable-data printing campaigns.