HP Indigo 7500 Digital Press Selected by Integrity Graphics

Since installing the press earlier this year, Integrity Graphics has transferred a significant volume of clients' offset marketing collateral to more cost-effective digital printing with little to no loss in print quality. HP SmartPlanner software calculates numerous cost items in Integrity's offset and HP Indigo digital workflows to give Integrity Graphics a detailed analog and digital print breakeven analysis. The company uses this information to print jobs on the most appropriate production device.