HP Indigo Presses Used to Produce 2.5 Million Photo Books and Calendars in Two Months

PMA, the leading association for the photo industry, forecasts that the photo merchandise market is expected to more than double in size in the next two years and is approaching $1 billion in sales(2).

“The digital photography revolution has led to new uses for images, creating new direction and great opportunities in the photo merchandise market,” said Gary Pageau, Group Executive, Content Development and Strategic Initiatives, Photo Marketing Association International. “Meeting demand for photo books, calendars, cards and other products will be one of the most significant revenue opportunities for photo services in the near future.”