HP Launches ‘GO Digital’ Tour to Help Customers Capture Business Success

“Our Capture Business Success program is 100% focused on enhancing the capabilities of our customers to target the new, profitable applications that are rewriting the rules of successful marketing,” said Francis McMahon, director of marketing, Graphic Arts Organization, HP. “Many of our customers are no longer limited to a single, static, medium; they are selling marketing services that include personalization, web development, fulfillment and more, and the deeper integration they make as marketing service providers is one of the big trends driving overall industry growth.”