HP Launches ‘GO Digital’ Tour to Help Customers Capture Business Success

GPA, distributor of specialty printable substrates, including the Ultra Digital® brand engineered for HP Indigo digital presses.

Modern Marketing in Action

The GO Digital tour will not only promote the best personalization marketing technologies, it will be promoted through a comprehensive campaign to prospective attendees that puts these technologies to use. HP Indigo-printed direct-mail pieces produced for the tour include links to personalized URLs (purls) developed by MindFireInc. Each mailpiece recipient will have a personal Web site with information on the GO Digital series, and attendees will also receive a follow-up mailing and e-newsletter that continues the dialogue on variable-data printing and effective marketing techniques.