HP to Offer Customizable Wall Decor Featuring Nickelodeon Stars

PALO ALTO, CA—Nov. 17, 2010—HP and Nickelodeon today announced the availability of Nick Walls by HP, digitally printed wall decor featuring themes from popular Nickelodeon shows including “Dora the Explorer,” “SpongeBob SquarePants,” “Go, Diego, Go!” and “iCarly.”

Parents in the United States can now visit the online Nick Walls by HP store to create their unique designs and place an order for delivery in time for the holidays.

“HP is the only company with the ability to merge our advanced printing technology with an innovative design interface and licensed content partnerships to create an exciting new interior decor option for the home,” said Glen Hopkins, vice president and general manager, Global Media Business, HP. “Nick Walls by HP is our first customizable wall decor and we look forward to offering additional options that will satisfy a wide range of ages and interests in the near future.”

Customers can choose themes from popular Nickelodeon shows by going to the Nick Walls by HP store at www.nickwalls.com. The easy-to-use on-line portal enables customers to personalize their designs by selecting and arranging images of characters, animals, flowers, landscapes and more. In addition, the materials can be customized to fit the exact dimensions of the room while designing around fixed elements such as windows, doors and light switches.

“This product offers a fun way to make the Nickelodeon characters kids love a part of their room design,” said Leigh Anne Brodsky, president, Consumer Products, Nickelodeon. “HP’s groundbreaking technology makes it simple for parents to personalize their kids’ rooms with Nickelodeon imagery that looks vibrant and is a true representation of how our shows and characters look on screen.”

Easy and affordable customized decor

Unlike traditional wallpaper, Nick Walls by HP materials are easy to install and remove—all that is required is water and a sponge. They are printed on PVC-free paper with odor-free water-based inks and meets the GREENGUARD Children & Schools standard for low-emitting products.

The custom wall panels are shipped to the customer’s home with personalized, easy-to-follow instructions. Customers also will have the option to purchase a toolkit to further simplify the installation process. HP Wall Art provides maximum customization at an affordable cost, with pricing starting at $3.99 per sq.ft. Customers placing holiday orders in November will automatically receive a 10 percent discount at checkout.

Content options to expand in 2011

Nick Walls by HP is the first line of designs from HP Wall Art. HP plans to expand the service over the next year, giving consumers the opportunity to bring their favorite movie heroes, musicians, sports personalities and even their own photos to life in their homes.

About Nickelodeon
Nickelodeon, now in its 31st year, is the No. 1 entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon’s U.S. television network is seen in almost 100 million households and has been the No. 1-rated basic cable network for 16 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc.

About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP is available at www.hp.com.

Source: Company press release.