HP Partners with Hearst Magazines for Personalized Advertising Campaign
PALO ALTO, CA—Dec. 19, 2011—HP and Hearst Magazines announced the publishing company’s first venture in fully personalized advertising content in a magazine, representing a new approach to creating more effective and measurable marketing campaigns.
Developed exclusively for Hearst, the high-volume marketing campaign used HP digital printing technology and was managed by Strategic Content Imaging Inc. Launched as part of the November issue of Popular Mechanics, the campaign included:
- Companies:
- Brown Printing
- Hewlett-Packard
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