HP Partners with Hearst Magazines for Personalized Advertising Campaign
- Personalized “onserts” produced on HP digital presses advertising HP consumer inkjet printers. The onserts featured full-color name and address variable-data imaging with photography of regional landmarks, such as San Francisco’s Golden Gate Bridge and a New York brownstone. Brown Printing bundled the onserts, which were delivered to 300,000 subscribers in the nation’s 12 largest metropolitan areas.
- Sixteen-page regionally customized inserts featured information about HP technology and product innovation, and provided subscribers with details on where to buy HP products locally.
- Text links and QR codes throughout the two advertising pieces to drive readers to an online sweepstakes and additional web content.
The customized content was produced on HP Inkjet Web Presses, which made it possible to combine one-to-one personalization with localized content and online information.
- Companies:
- Brown Printing
- Hewlett-Packard
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