HP Partners with Hearst Magazines for Personalized Advertising Campaign

By delivering relevant content to specific users, the campaign drew strong reader interest, generating more than 15,000 sweepstakes site visits and more than 10,000 unique sweepstakes entries within the first 28 days of the campaign. That level of response to magazine advertising—3 percent of the total recipient base—exceeded than the typical 1- or 2-percent rate for direct mail.