HP Partners with Hearst Magazines for Personalized Advertising Campaign

The program also had exceptional conversion rates for sweepstakes entries, with 86 percent of visitors entering additional information and completing an entry.

“Unlike more generic campaigns, this type of personalized advertising delivers specific metrics, so companies know what return they’re receiving on their campaign spend,” said Vyomesh Joshi, executive vice president, Imaging and Printing Group, HP. “HP has invested in digital printing assets such as the Inkjet Web Press to transform direct marketing, effectively bridge online and offline media, and help companies engage with their customers in a more meaningful way.”