HP Partners with Hearst Magazines for Personalized Advertising Campaign

HP digital printing systems – including HP Inkjet Web Presses, HP Indigo digital presses and HP Print Module inkjet imprinting solutions – enable magazine publishers to create high-response, data-driven marketing, including:

• Customer- and channel-specific coupon promotions.
• Integration of mobile offers with geo-coded content.
• Integration of social strategies based on past ad responsiveness.
• Inclusion of broader drive-to-web content extension programs.

These techniques can increase the value of print advertising and offer magazine publishers new ways to capitalize on their content and subscriber relationships.