HP and Photojournalist Rick Smolan Offer Customizable Obama Time Capsule Book
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"In the digital world, the mashup of professional and personal content is happening all the time. We're bringing the same capabilities into print by allowing people to customize content before it's published," said Michael Mendenhall, senior vice president and chief marketing officer, HP. "Together with forward-thinking publishers like Rick Smolan, HP is democratizing print publishing and innovating new business models that capitalize on this fundamental shift in the industry."
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- Companies:
- Hewlett-Packard
- Places:
- America
- Palo Alto, CA
- Vietnam
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