HP Revises Its MarketSplash Strategy

PALO ALTO, CA—05/19/09—With HP's introduction of the MarketSplash online marketing services program having stirred negative reactions from the print-for-pay sector, the company has announced modifications to the offering. It released the following backgrounder and service update:

What is MarketSplash by HP?
MarketSplash by HP is a one-stop, Web-based shop that provides HP small business customers with brand marketing services such as professional-quality design and print fulfillment. MarketSplash by HP is an expansion of Logoworks by HP’s custom design services, and now also provides small businesses with premium do-it-yourself (DIY) tools that leverage Logoworks’ professional design expertise. These online templates provide for the creation of a wide range of marketing products and services — from business cards, stationery, postcards, logos and Website design to one-on-one brand design consultation.