HP Revises Its MarketSplash Strategy

In the future, MarketSplash will be repurposed as a value-added differentiator for our HP printing products. Specifically, in line with the Print 2.0 strategy, HP will adjust MarketSplash.com in the following ways:

• HP will no longer advertise on the open market to drive traffic to MarketSplash, effective immediately. In September, the MarketSplash.com site will be turned off and relaunched as a service targeted to HP customers with a focus on print-to-desktop. The site will stay up through September to service existing customers.