HP’s “Tell Your Story Sales Program” Launches at Dscoop9
CHICAGO—March 7, 2014—The Dscoop9 conference opened yesterday at the Gaylord Palms Convention Center in Orlando, FL, and quickly delivered on its “break the mold” theme by announcing an innovative new member benefit developed by HP for Dscoop members. The “Tell Your Story Sales Program” is a departure from the typical sales program; it was designed to meet customer needs by leveraging proven world-class storytelling and relationship marketing techniques.
The program’s sales kit will include four detailed guides, a marketing roadmap and more than 100 proven assets—event invitations, PowerPoint presentations, sample files, videos, case studies and signage—all the components needed for a customer event, from the planning stage through sales conversion and lead tracking. This turnkey system is designed to educate printers on how to help their business customers of all sizes amplify their brand stories by leveraging the power of HP digital printing. Even in today’s world of electronic communications, print is still a critical component of a multimedia campaign, providing high impact sensory input not possible with other mediums. This program helps Dscoop members partner with brand owners and agencies to drive new business.
As the voice of the digital print industry, Dscoop continues to work with HP to deliver tools that help members educate brand owners on the power of HP Digital Print. The Tell Your Story Sales Program is the newest addition to the portfolio of global business building resources Dscoop delivers to its members, including: the Signature Sample Series, Print Directory and Customer Marketing Content newsletters.
Print leaves an indelible impact and is a necessity in every marketing and advertising campaign, and HP digital printing allows marketers and creatives to use this medium like never before, making it more impactful and memorable while maximizing ROMI. Dscoop is committed to leading our industry by helping members educate their customers on the capabilities and value of digital print. With more than 10 years of proven industry leadership, Dscoop is helping members be the driving force for growth in the industry.
Dscoop9 attendees can learn more at the Tell Your Story booth 419 March 6-8, and all Dscoop members can now pre-order the “Tell Your Story Sales Program” sales kit by contacting Dscoop headquarters at info@dscoop.org.
"This program will help our members become a valued partner to their business customers like never before. Using the assets and guides from the program’s sales kit, they’ll be able to show their customers how to create more impactful integrated marketing campaigns that tell a stronger brand narrative by using exciting HP digital printing technology."
—Mike Fogarty, Dscoop global executive director
"Dscoop and HP are focused on helping members from around the world educate their customers about the value of HP Digital Print. The Tell Your Story Sales Program will help amplify customer communications, and ultimately customer brands."
—Avi Basu, North America business development manager, HP
