HP Sells HP Indigo W7200 Digital Press to Bradford & Bigelow at PRINT 09

Saving publishing customers money with state-of-the-art solutions

The press, purchased during the PRINT 09 trade show Chicago, will be delivered to the Newburyport, Mass.-based firm following the show, where it will increase production capacity in Bradford & Bigelow's growing Digital Book Factory operation, which offers shorter-run, cost-efficient production. The press aligns with the company's overall philosophy of offering a streamlined supply chain that helps publishers significantly reduce lead times, back orders, obsolescence, and shipping and administrative costs.