HP Stakes New Territories in Traditional Printing and Beyond

Empowering global marketers

The new HP Smart Marketing Suite is a document workflow solution that addresses the inefficiencies facing enterprise marketing leaders. The solution consists of a suite of software and services that optimize and automate marketing content workflows, from creative brief to activation, resulting in time and cost savings that can be directed to increasing marketing effectiveness. To develop the offering, HP partnered with Omnicom Group Inc., a global leader in advertising and marketing communications.