HP Targets Multi-billion Dollar Graphics Arts Market with New Digital Printing Technologies

TEL AVIV, ISRAEL—March 10, 2008—HP today announced a landmark release of graphic arts technologies and products that improve the speed and reduce the cost of digital printing.

The rollout – the company’s most extensive graphic arts push to date – supports HP’s Print 2.0 strategy to capture more digital pages from the analog print market and enable printing customers to take advantage of new market segments and business opportunities.